I had the incredible opportunity to work with an inspiring group of young engineers from around the globe, all united by a shared passion for robotics and a dream to make a big impact. They were on a mission to not only showcase their groundbreaking, internationally awarded work to a wider audience but also to secure the necessary funding to bring their innovative robotics projects on earth and ultimately even to space.
In designing the logo, my aim was to strike an ideal harmony that embodied simplicity, echoed the robustness of industrial machinery, and incorporated a subtly futuristic touch. This approach was designed to symbolize the convergence of practical, hard engineering with the boundless possibilities of futuristic aspirations, encapsulating the essence of two distinct worlds united by innovation.
The color palette was meticulously chosen to reflect the project's mission, embodying a modern, technical feel reminiscent of industrial machinery. Opting for a sleek, minimalist black and white base, I introduced warm yellow accents - a nod to the familiar hues of industrial equipment - to strike the perfect balance between sophistication and industrial vigor.
The website, marketing materials, and merchandise were crafted to project a clear message: we are ambitious, talented, reliable and deeply committed to our work.
Working on this project was an absolute joy, and I extend my best wishes to Gears for monumental success in pioneering the future of engineering and robotics.
